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Beverage Sales Cover Letter

A carefully crafted cover letter can put you at the top of a recruiter’s “hot” list.

A generic or sloppy one? That will send you directly to the “reject” pile.

So ask yourself this important question:

In its current state, where will your cover letter take you?

A few weeks ago, Kinsa Group shared advice for creating an amazing cover letter for your food & beverage resume. Our team had so many great ideas, however, that we couldn’t share them all in one post! Below, you’ll find four more essential tips for writing stand-out copy – whether you’re sending a traditional “cover letter” or a “cover email” (to which you attach your resume):

Use the clues in the job posting.

Think like a detective. Scour the entire posting and make a list of the key criteria (skills, education, experience, personal qualities) the employer is seeking. For each criterion, determine how your own qualifications are relevant. Then, create a bulleted list that “connects the dots” for the reader, demonstrating exactly how you meet the essential requirements of the position. Use this as the starting point for your cover letter’s body.

Get specific.

Consider your cover letter from a recruiter’s perspective. He may be reading dozens (if not hundreds!) of others, and is looking for real stand-outs. Make it clear why you’re interested in the food & beverage organization – and specifically, the available position. Explain the reasons why you’re excited about the opportunity and are the best-fit candidate. Use the bulleted list you developed to support your statements with details.

Explain what you can do from day one.

Combine everything you’ve learned – about the company, the culture and the opportunity – to create a list of things you can deliver when you walk through the doors. Consider:

  • challenges the employer is facing;
  • planned organizational expansion (new products, new markets);
  • how you’d immediately meet the priority requirements for the position;
  • unique expertise/skills you bring to the role, beyond what’s outlined in the job posting.

Close strong.

End on a positive, professional note – and set yourself apart from the competition – by writing a strong closing sentence. Instead of a vague phrase like “I look forward to hearing from you soon,” craft a compelling statement that “seals the deal” and leaves a lasting, favorable impression of your candidacy:

  • “I’m excited about the opportunity to discuss how I can contribute to your team.”
  • “I will call you next [day] to follow up on my application and find out the next step in your hiring process.”
  • “I welcome the opportunity to learn more about this opportunity and explain why I’m a great fit for your organization.”

Related Posts:

Does Your Cover Letter Make Hiring Managers Cringe – or Smile?

Want more job search advice? Searching for a new executive or professional food & beverage position?

Kinsa can provides the guidance, feedback and opportunities you seek. Register with Kinsa today, check out our CareerEdge FREE online career resources, or search open food & beverage positions here.

Sample cover letter for Full Time position at Southern Wine & Spirits



I am writing to apply for your position in wine wholesale as advertised on Crimson Careers. This

exciting opportunity appears to be a wonderful fit with my professional experience, personal

interests, and career goals.

I am returning to OOO to complete my final year at OOO University, where I am majoring in economics. Having spent the year working and traveling, I am

eager to incorporate myself once again into the local wine community, to which I can bring

experience in a number of sectors of the industry.

Through eight years in the restaurant field, I have acquired a deep love of and appreciation for

wine and cuisine. I have been known to wax rhapsodic over specials; nothing made me happier

than discussing a bottle with a table. This enthusiasm allowed me to introduce a list of reserve

selections to OOO. The result was an appreciable increase in sales for the

restaurant and repeat attendance by customers. My position at OOO's award-winning OOO

allowed me to expand upon my knowledge of wine, locally inspired cuisine, and the highest

standards of service. Our weekly blind-tastings fueled my desire to further myself in this field,

and I am in the process of acquiring certification through both OOO

and the OOO.

Most recently, I have returned from France where I was lucky enough to work on an organic

vineyard in OOO. I adored working with the young, dynamic, vigneron who ran the estate,

the largest of its kind in the region. A position at your wholesale wine company would allow me

to draw upon this experience and to facilitate the success of such producers. Additionally, it

would enable me to replicate the most enjoyable components of my experience overall: working

with my colleagues in the local restaurant industry, as well as with distinctive, iconoclastic winemakers.

I am readily available via email or phone in order to arrange an interview, and have attached my

resume below per your request. Please do not hesitate to contact me if you have any questions. I

appreciate your consideration and look forward to hearing from you.


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