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It Sales Cover Letter

This page displays an IT sales cover letter example for a Business Development and Technology Sales professional. The letter serves as a good resource for business or technical marketing professionals.

This cover letter is written directly to the hiring manager. The sales professional describes job experience in the planning, development and execution of business development and sales initiatives for enterprise software company.

The opening paragraph focuses on the core experience. The job seeker identifies the scope of their past experience by stating their role in generating millions of dollars in recurring revenues. The writer also provided details of their leadership skills.

This style of cover letter uses bullet points to emphasize accomplishments. These highlighted achievements include improved business performance, revenue growth and cost reduction.

The closing paragraph introduces the resume for additional details about the candidates experience and invites an opportunity to meet with the employer.

IT Sales Cover Letter Example

IT Sales Cover Letter Example Writing Tips

If you are an experienced sales professional, the sales cover letter is probably one of the easiest letters to write. The sales job is about impacting the bottom line, growing revenue, meeting quotas, exceeding goals, increasing market share. These achievements are necessities in the cover letter. If at all possible, a sales cover letter really needs numbers such as dollars earned, percentage gains.

The inexperienced sales professional has one of the most difficult cover letters because a proven sales person will have a significant advantage. Someone breaking into the industry has to explain how past job experience translates. For example, if you were in customer service, explain how you had success changing a customer’s opinion of the product. You need to show that you will work harder to make up for your lack of experience.

More Cover Letter Examples

IT Sales Cover Letter Example By Great Resume Fast

Sales cover letter sample

View this sample cover letter for a sales representative, or download the sales cover letter template in Word.

As a sales representative, you need to be persuasive in order to seal the deal—that includes when you want to get a job. Your cover letter should demonstrate your skills and experience, as well as your passion for your work. To be considered for top sales jobs, it helps to have a well-crafted cover letter. For writing tips, view this sample cover letter for a sales representative, or download the sales cover letter template in Word. 

Additionally, you can learn about sales careers and search for sales jobs on Monster.

Sales representative cover letter template


Sometown, FL 55555 | 555-555-5555 | 

July 27, 2017
Ms. Rita Jones
VP of Sales
ABC Corporation
55 East Second Street
Sometown, FL 55555

Re: Territory Sales Manager, Advertised on Monster

Dear Ms. Jones:

As your next territory sales manager, my focus and energy will be directed toward achieving the same multimillion-dollar growth for your southeast territory that I have delivered for my current and former employers.

I am a dedicated sales professional with experience propelling my assigned regions to record-setting revenue results. I oversee top-producing salesforces; multi-state territories; and retail, wholesale and distributer channels.

In my present role as sales territory manager at XYZ Company as well as in earlier sales positions, I have consistently met or exceeded quotas and expectations. For example, I have:

  • Closed $6.8M in 2017 (20% above goal) to achieve a new territory record in overall sales volume at XYZ Company.
  • Ranked in the top 5% of sales professionals company-wide throughout my career, including #1 revenue and market-share honors out of 100 colleagues nationwide during my tenure with DEF Company.
  • Expanded account base by 23% during a time when industry sales declined by 10%.

Regarded as an expert in consultative sales, account management and salesforce development, I am driven to sell, enjoy teaching others how to sell and take pride in serving my customers and channel partners with excellence.

I look forward to discussing plans for generating new business opportunities within ABC’s southeast territory, and I have some ideas I would like to share with you. The best way to reach me is my cell (555-555-5555) or email Thank you for your time!


Maria Frank
Enclosure: Résumé